Description: Big data dramatically impacts all aspects of business culture. Companies need to evolve from their traditional methods and practices to be able to use big data to improve their organization. In this course we will examine the impacts of big data from the marketing perspective. we will look at how the mobile effect has changed marketing, how purchasing habits have changed and what impact datafying consumer behavior has done.

Target Audience: Professionals looking to further their knowledge of big data from the marketing perspective

Duration: 00:47